Amazon SUPER BOWL

Agency LUCKY GENERALS Creatives BEN+KEN Director WAYNE McCLAMMY Starring HARRISON FORD Starring FOREST WHITAKER Starring ANDERSON PAAK Director of Photography CHRISTIAN SPRENGER Colour RICKY GAUSIS Sound ROMMEL M.

There’s now an Alexa-enabled microwave. For Amazon’s Super Bowl commercial, we asked what else we could put her in. We brought in celebrity influencers to test the latest ideas and prove that not everything makes the cut. This became the most viewed YouTube advert of 2019and came 2nd in the USA Today Super Bowl AdMeter (the top spot went to the NFL itself which seems slightly unfair…not that we’re bitter about it).