iPHONE 15 Newphoria

Launching the iPhone 15 we encapsulated the feeling of "new" with a line that became the bedrock of the global OOH campaign. Here are some examples of it in the wild.

Translated into dozens of languages, NEWPHORIA travelled across the globe, appearing in some of the world’s most high-profile, cultural spaces. Ensuring the campaign’s message resonated on a truly international scale.

And an OOH campaign wouldn't be complete without a hand painted mural. This one expertly executed by Colossal in Los Angeles.