Agency LUCKY GENERALS Creatives BEN+KEN Director YONATAN WEISBERG  The Mums of  LISA SMITH + JOANNA MONTEIRO + REBECCA WILLIAMS + JOSÉ MARÍA PIERA + JOHN ALLISON + ALI ALI + TONY SEGARRA + JOSÉ MARÍA ROCA DE VIÑALS + SALLY CAMPBELL

We wanted to prove that nothing matters more than a D&AD Pencil. So we asked the people who matter most: mums. In our call-for-entries film, the mothers of top agency names shared what it really means when their children win and no ones more proud than your mum.