top of page
Comp 1_13.gif

CHANNEL  4 
Cucumber  BANANA, TOFU 

Asked to launch Russell T Davies' interlinking drama, Cucumber Banana Tofu on Channel 4, our Integrated campaign delved into the show's title - named after a scientific report that measured the scale of hardness for the male erection - and brought it vividly to life. The cross-platform campaign sparked conversation, challenged taboos, and mirrored the playful, unfiltered spirit of Russell T Davies’ groundbreaking drama. OOH shot by Miles Aldridge and film directed by Molly Manners. 

Agency 4 CREATIVE Creatives BEN+KEN Director MOLLY MANNERS Director of Photography MATT FOX Editor TIM HARDY Colour  GEORGE KYRIACOU 

We also pioneered a world-first in mobile advertising by creating the industry’s first interactive, masturbatory advert, an audacious creative experiment that went on to win a prestigious Drum Mobile Award and generate significant conversation within the office.

bottom of page