Incredibly honoured to write the opening film for this year’s Apple Event. Shot entirely on iPhone 18 Pro, we dipped into some classic movie openings to showcase the incredible cinematic power of iPhone, before culminating in a pretty special moment: the passing of the CEO baton from Tim to John. A surreal one to have been a small part of, alongside a huge team of very talented people.

Agency APPLE Creatives BEN+KEN Director SEB EDWARDS Director of Photography LINUS SANDGREN  Editor JEFF BUCHANAN Colour  RICKY GAUSIS Music SAM EWING